Human Interest

Promote Your Cause By Publishing a Book

Posted: 7/29/2010

Indie book publishing allows anyone to write a book to promote their cause.

(NewsUSA) - It's common for celebrities who experience tragedy and want to help others to have a book published by a traditional publisher. But now, "everyday people" can do the same thing. The power of publishing has truly gone public.

Thanks to continuing advancements in digital technology and print-on-demand resources, more people who want to make others aware of a worthy cause can have a professionally published book.

When Margarete Cassalina lost her daughter Jena to cystic fibrosis, her world stopped; life, as she knew it, was over. Within one year, however, Cassalina went from the depths of depression to simply existing to recovery, discovering that she could not just survive but even harness the power of true and absolute love. She literally went from "beyond breathing" to living a full and purposeful life.

Cassalina published her book, "Beyond Breathing," through iUniverse (an imprint of indie publisher Author Solutions), and a film about her story is currently in production. Sixty-five percent of the net proceeds from book sales go to the Cystic Fibrosis Foundation.

Indie book publishing empowers anyone to publish a professionally designed book, maintaining complete control of the content, rights and marketing. For as little as $1,000, a book can be available for sale on all leading online retailers and ordered at any bookstore.

"I'll never stop the fight to eradicate cystic fibrosis by spreading the word, speaking to groups and raising money," says Cassalina. "The ability to publish a book and use it as a vehicle to raise awareness of cystic fibrosis has been invaluable."

In Reg Green's case, his world turned upside down when his son Nicholas was murdered. Green published The Nicholas Effect through Author Solutions imprint AuthorHouse. The book chronicles his experience and promotes organ donation. Nicholas literally saved the lives of seven people who received his organs. Green has sold tens of thousands of books and speaks regularly on the topic of organ donation.

"I was able to expand awareness of the importance of organ donation and use my book as a tool to get in front of people and relay the story of how my beloved son saved the lives of so many," says Green.

"Indie book publishing isn't just about fulfilling literary dreams," says Keith Ogorek of Author Solutions. "A book is a powerful tool to educate and make the public aware of pressing social issues."

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