Placer County, CA (MPG) –– Visit Placer launches its first-ever free Explorer Pass, encouraging visitors and residents to explore dozens of locations throughout the county. With this free mobile-exclusive digital pass, participants can accumulate points and win prizes, while discovering outdoor recreation opportunities, community treasures, iconic downtown areas, combined with stops along the Wine and Ale Trail.

“We are proud to introduce Visit Placer’s Explorer Pass to leverage some of the most well-known places in Placer County, from outdoor recreation to the Wine and Ale Trail, to encourage visitors to try different experiences around the county,” Visit Placer’s Chief Executive Officer Robert Haswell said. “There is much to enjoy in Placer County and the Explorer Pass gives visitors the opportunity to see what each community has to offer.”

Participants using the free digital pass not only accumulate points for prizes, but each location check-in enters them into a grand prize Visit Placer Explorer Package, to be drawn by November 15, 2023.  The Explorer Pass will be active until November and new locations and prizes may be added throughout the program.

Visit Placer has partnered with Bandwango – the industry leader in gamification passes – to create a fun, easy-to-use mobile experience pass. Participants can sign up for the Explorer Pass by visiting visitplacer.com/visit-placers-explorer-pass and following a few easy steps to get their pass to unforgettable adventures in Placer County’s communities.

“Placer County is a super fun place to explore. It is chalk full of opportunities to discover your own epic moment,” Haswell said. “We thought it would be cool to make a game out of it.”

With Visit Placer’s Explorer Pass, you can check in at featured attractions and adventures throughout Placer County, and with each new adventure users become eligible for pass prizes. Explore the recreation-rich foothill communities including Colfax, Auburn, Lincoln, Newcastle, Loomis, Rocklin, Granite Bay, Roseville, Foresthill and Dutch Flat, each with their own town character and unique experiences. In addition, visitors can use the Explorer Pass to discover the mountain adventures served up in Placer County’s North Lake Tahoe region.

While the Explorer Pass features various museums, parks and attractions, it also includes stops along the Wine and Ale Trail, which includes 23 boutique wineries, 15 craft breweries, one craft distillery and dozens of tap rooms, wine bars, eateries and more. Some of the places that explorers can check in through the pass are:

• Auburn Central Square
• Colfax Heritage Museum
• Commons Beach - Tahoe City
• Downtown Lincoln - Beerman Plaza
• Dueling Dogs Brewing Co.
• Foresthill Bridge
• Hidden Falls Regional Park
• Lake Clementine Falls
• Placer County Museum
• Vernon Street Town Square
• Wise Villa Winery

To view a full list of the locations included in the Explorer Pass, visit visitplacer.com/visit-placers-explorer-pass.

For more information on Visit Placer and the adventure the county has to offer, visit visitplacer.com.

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Visit Placer is the destination marketing agency that promotes, markets and provides resources for domestic and international leisure travel to Placer County, a 1,400-square-mile destination along the I-80 corridor in Northern California. Described as a “continent within a county,” the county encompasses a widely diverse geography, boasting unique locales from high-mountain ski town Olympic Valley, sitting alongside Lake Tahoe, to the lush and forested community of Foresthill. Visit Placer invites travelers to visit, discover and savor the county responsibly. For more information on Placer County, log onto the Visit Placer website at visitplacer.com.